2030 according to young people: a journey into the technological, inclusive and sustainable future

2030 according to young people: a journey into the technological, inclusive and sustainable future

Stopping to think about the future and fantasizing about the scenarios with which it will surprise us: who has never happened to? Parents do it thinking of their children, and the younger ones certainly do it, that the future is about to live it, imagining how the world will change in a few years.

‘Next Gen 2030’, a research commissioned by BNP Paribas Cardif, among the top ten insurance companies in Italy, reveals how young people between 15 and 30 imagine life in 2030[1], and conducted by the Eumetra Mr. Institute What awaits us is, without a shadow of a doubt, a greener, smarter, technological and inclusive future.

Society and environment: inclusion, green, mobility, smart cities. A new way of living together

If there is something that young people seem determined not to give up, it is relationships that are increasingly fair and equal, where gender is no longer a discriminating characteristic. Indeed, 21% of the participants in the research felt the need for a redefinition of the very concept of gender. Furthermore, for 32% of the interviewees, even the physical appearance will no longer have to be a relevant factor in social relationships.

One of the biggest concerns that the Next Gen kids have to face is that of the environment. The news and newspapers, on the other hand, do not hide it: the present shows more and more critical issues, with disasters that frighten and cause enormous damage every day but which, in fact, are the consequence of human neglect. A superficiality that the new generations do not have. On the contrary, young people are increasingly attentive to environmental issues but, unfortunately, they are not so optimistic: 31% of the sample foresees a worsening of global warming and pollution. However, they hope for new techniques to recycle and reuse products (41%), in the exclusive use of renewable energy sources (19%) and in the use of used or refurbished products (29%).

Attention to people and the environment is also reflected in the way we see cities and the mobility of the future. The new generations want more green areas and, in 24% of the interviews, they believe that historic centers will be closed to cars. They dream of smart solutions (such as bins that autonomously separate waste and intelligent traffic lights) and environments on a human scale that meet the needs of mothers, the elderly and the disabled.

School and university: customization of study courses on the college and university model with a focus on tech topics

Future rhymes with education. A great role for change therefore belongs to schools and universities, which will have to improve themselves to meet the needs of young people. More than half of the interviewees (51%) expect to see subjects other than the current ones entering the institutes. 43%, on the other hand, imagine being able to structure a highly personalized study plan.

30% of respondents aspire to the evolved model of American colleges, with a permanent presence in the classroom. The structures will have to change to meet their expectations and be strongly inspired by campuses, with large spaces equipped with advanced technologies.

Furthermore, the recent health emergency has led to the discovery of distance learning which, although showing some problems, is not despised by young people. 32% of the sample, in fact, would like to have a choice between face-to-face and DAD lessons.

Media & social: more TV on demand. And goodbye to today’s social networks …

Technology will not only have to make its way into schools, but it will also be at the center of entertainment. According to the interviewees, there will be larger, thinner TVs to roll out on the wall. TV on demand, for 35% of the sample, will dominate. 33% of young people, however, also imagine virtual theaters, cinemas and concerts. In 2030, social networks will not be saved either: 32% of respondents are sure that the current ones, such as Facebook, TikTok and Instagram, will be completely replaced.

With reference to these data, Barbara Del Pio, Editorial Manager of Italiaonline adds: “The results of this research are excellent news for the future of this country and above all a challenge for today’s adults. Inclusion, attention to the environment, awareness, centrality of the person: very tangible things. I say they are a challenge for adults because most of the levers are in our hands, we make decisions, decide how and where to invest the resources available. What future do they want, young people tell us clearly. It’s up to us to give it to him “

Conclusion: insurance and opportunities for the future of young people

In conclusion, what the new generations are looking for is a future with a strong focus on the environment and people. They want personalized and flexible training, which allows them to acquire specific knowledge and skills that can be exploited in the world of work and made available in society.

If there is one thing they are aware of and have learned by living in the present, it is that risks are always around the corner. What worries 43% of the interviewees are cyber ones (such as digital identity theft), followed by those deriving from the malfunction of autonomous driving and the possibility of new pandemics. Foresight, in 2030 they hope to have new services, suited to the lifestyle they have imagined and want to create, with increasingly customizable policies, more integrated with technology, digital and activated in a few seconds.

Ultimately, what young people want is a single policy, which protects and insures them from all the risks they see in a more sustainable and inclusive, but also more dangerous future. They are also asking for greater digitization of insurance companies, with the possibility of doing everything online, but also of meeting a consultant directly at home in case of need.

Will 2030 be able to meet their expectations? This should be the priority, on the other hand the world they have imagined is on a human scale. Listening to their dreams, their requests and their suggestions and doing everything possible to make them come true is a duty that will lead everyone towards a future focused on the well-being of people and the environment.

[1] Ania 2020 ranking

In collaboration with BNP Paribas Cardif

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