Choosing the foundation: all the tips to find the perfect product

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Color, undertone, finish and more: here are the elements to find the perfect foundation for every type and tone of skin.

how to choose foundation

If choosing the foundation is one of your beauty torments par excellence, here you can find lots of useful and practical tips on how to find the perfect product. Skin type, complexion, undertone, texture: these are just some of the variables involved that may, or may not, affect the choice of the ideal product to perfect your complexion and, possibly, minimize small discolorations or defects.

You should also know that today there are more and more products with photo-adaptive pigments that blend perfectly with the skin, making it uniform and making it luminous and radiant. A real salvation for those who never find the perfect color.

Click here to discover the ideal foundation for you, able to even out the complexion giving you a pleasant feeling all day long.

But understanding how to find the right color is essential to get to know this make-up ally better. How to do? We asked Rajan Tolomei, Max Factor National Make-up Artist and, for the occasion, we collected all the useful information to keep in mind (and to review every now and then) to identify our foundation and never abandon it again. .

The occasion

“The foundation is the dress of our face: you have to find only the right one”, the words of Rajan Tolomei who, before revealing the tips to find color and texture ad hoc, wanted to bring attention to how important it is that the foundation responds to best suit your needs.

And just like a dress, it should also be studied and designed according to the occasion of use: from the lightest formulas for everyday life to those enriched with SPF for sunny days up to long-lasting formulas for occasions most important where nothing should be left to chance.

The type of skin: how to recognize it?

For every type of skin there is an ideal foundation and, the first step, is certainly to identify your type. Dry, combination, normal or oily / oily skin? Just like for skincare, each fund can and must respond to different needs.

The best way to identify your skin type is to look at it carefully:

  • Dry skin: leaves a feeling of tension, dries easily and tends to redden easily. It is very common after the age of 40, when the skin begins to lose moisture and can no longer be toned and full, showing the first signs of the passage of time such as wrinkles and fine lines. In this case it is good to choose a deeply moisturizing foundation, with a silky and luminous finish and, the important thing is to add a good skincare first in order to prevent the skin from becoming too dry and arid.
  • Combination skin: just as the word says, this type of skin has more impure areas (basically the T-zone) and others that are drier, such as the cheeks. To recognize it, just note, as the hours go by, in which areas the impurities or shiny areas appear first. In this case, the skin does not show the same needs and it is better to use a light formula with a luminous and satin finish.
  • Oily skin: here the impurities are the masters and the lucidity involves the whole face. In this case, your foundation must be opaque and mattifying, while avoiding the extremely heavy formulas that could move during the day. Who has this type of skin, then, must never forget to pat the face, and fix the bottom, with a powder (even during the day).

The undertone: how to identify it?

Hot or cold? More yellow or more blue? If you’ve never heard of undertones, perhaps you are missing a very important step in choosing your foundation. The skin, in fact, in addition to having its own specific shade, tends to turn to more or less intense tones which, if not intercepted, could make the background appear lighter, darker or poorly managed on the face.

To identify your undertone there are some small tips that you can put in:

  • Warm undertone: The skin is characterized by a yellowish tinge and gold is the perfect color to bring out and illuminate your complexion. Try to observe your veins (especially those inside the wrist) if their tone turns green then you have a warm undertone.
  • Cold undertone: Your skin is usually very light and pale. Silver is the metal that best suits your skin and makes it stand out; Are your veins turning blue? Then this is your undertone.
  • Neutral undertone: all metals look good on you and any type of color evens out and suits your skin.

How to choose the foundation based on the texture

The texture of the foundation is also very important to find the right product. The first goal of the foundation is to even out the complexion and make it a perfect canvas, able to make you feel good right away. There are different foundation textures:

  • Liquid foundation: it is the most classic formulation that can be found on the market and, according to the various technologies, it can be more or less covering. Its main feature is the possibility of modulating it, making it more or less covering, application after application. Generally suitable for all skin types, or with specific formulations in extreme cases.
  • Compact foundation: highly covering, it can be both in powder and cream. The first is recommended for oilier skins, while the second for drier and more mature skin thanks to its moisturizing properties.
  • Loose powder foundation: light, but not with less coverage. Powder foundations are usually mineral and it is good to apply them with a damp sponge or with a kabuki brush, that is, with a flat head.
  • Foundation stick: generally with a rich and creamy texture, easy to apply and also practical as a concealer or for touch-ups on the go.

How to choose the right foundation color for you

After taking into consideration skin type, undertone and texture, all that remains is to find the right shade. The important thing is to try the desired fund in the correct way and place and, probably, this is not what you have done so far.

If you’ve always tried your hue on the inside of your wrist, know that that’s the wrong place. To choose the right shade of foundation you have to test it on the jaw in order to also notice any color gap between face and neck.

This is the most important area because, being also exposed to sunlight 365 days a year, it can vary in color compared to the rest of the body even in winter.

Technology to your aid

And if identifying the color remains an impossible task for you, technology comes to your aid with real tools for choosing the best foundation: Max Factor’s virtual foundation finder, with a few simple questions will allow you to identify the right product. and the perfect shade for your complexion!

Category: Beauty
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