Sweatshirt, t-shirt, hat, bag, bath towels in the new streetwear collection by Ikea: where and when you can buy it
The Efterträda Capsule Collection, signed by Ikea, arrives on the Italian market starting from 14 October. It is a streetwear collection that includes sweatshirt, t-shirt, hat, bath towel, water bottles, cloth bag and key ring.
Ikea has created a total look with an essential aesthetic, which aims at pervasive and programmatic simplicity. And now he is ready to conquer Italy too.
The new clothing line from Ikea
The t-shirt and sweatshirt, made of cotton, are accompanied by some accessories that are part of this new collection, including a fabric bag, two bath towels, water bottles and a key ring that reproduces in a small Famnig Hjärta, the beloved pillow in the shape of a red heart, from which two hands reach out towards an embrace.
In addition, on the occasion of the launch of the collection, Ikea also presents the Knorva hat, inspired by the iconic blue Frakta bag, a nice accessory to complete the streetwear style.
The yellow and blue logo of the Swedish giant dominates the back of the sweatshirt and t-shirt, both white. On the other side, on the front of the garments, the large barcode of the most popular Ikea product of all time stands out: the Billy bookcase. Above it the inscription: “Design and Quality IKEA of Sweden”.
How the Efterträda collection was born
The construction of Efterträda is the result of a close collaboration between the Swedish parent company and the Japanese branch in Tokyo. Ikea’s designers were inspired by the lifestyle of four young special characters (an art director, a musician, a photographer and a model), representative of the cultural melting pot of Harajuku.
Harajuku is an area of Tokyo famous for its youth culture and thriving creative force. The Efterträda collection was therefore born “Inspired by, and made for the inhabitants of Tokyo”, only to find itself ready, immediately, to become a global icon.
In the democratic design created by Ikea, the values of functionality and simplicity also inspire clothing. And this is precisely the meaning of the Efterträda Capsule Collection (which in Swedish means “successor”): a minimalist style that manages to be recognizable, just like the classic Scandinavian mood.
The new collection is available in Italy both in store and online from 14 October.