Collaborating on a commercial for the Blue de Chanel fragrance was the debut for the duo Timothée Chalamet and Martin Scorsese. The commercial reveals the versatility of a man walking his own path.
As the company notes, the director’s task was the following: to show a world where the bright lights of fame close a person’s eyes to reality, but the main character goes in search of himself, following only his own instinct.
Contrasting scenes shot in black and white depict the duality of Timothée Chalamet’s nature, while flashes of blue symbolize hope. The color extravaganza culminates in the final scene, in which Chalamet, immersed in the mysterious blue color, comes face to face with his inner self, illustrating the campaign’s message: “Find your blue, find yourself.”
This is not the first time Martin Scorsese has worked on an advertising campaign for Blue de Chanel. In 2010, he photographed actor Gaspard Ulliel for Chanel, who tragically died in 2022 while skiing.