Burberry's exclusive sketches for "Honor of Kings". It is the first co-creation of mobile games with a luxury brand.
Go beyond the dimension of reality and dress up virtual heroines, draw the symbols of the places of fantasy.
An incredibly creative job to design clothes for the protagonists of a digital game.
Riccardo Tisci, Burberry's Chief Creative Officer, did this by exclusively designing two skins for Yao, the famous heroine of the Honor of King game.
A game with over 100 million daily players, whose protagonist Yao embodies the spirit of nature and is able to transform into a deer.
The relationship between man and nature, so important for Burberry, is the basis of the collaboration centered on the theme "Spirit of Nature".
The world of Burberry is closely linked to life in the open air and the bond with Yao and the spirit he represents seems to happen in a fluid and natural way. Likewise, the deer is an expression of Burberry codes inspired by the animal kingdom.
Yao's two exclusive skins are inspired by the Burberry codes reinterpreted by Riccardo Tisci.
The brand's signature elements revisited give Yao a modern look that reflects his strong, dynamic and adventurous character.
Yao's “Spirit of Nature” deer takes on a reflective aspect, and expresses the concept of duality very dear to Riccardo Tisci.
Burberry also co-created a 'Spirit of the Forest and Ocean' skin in the 'Legend' offering – first with a luxury brand – for Yao using one of the looks from the 'In Bloom' SS 2021 collection – a collection inspired by thoughts of regeneration, youth, dynamism and reconnection with nature.
Inspired by mythological sea creatures, Yao's look consists of a royal blue collarless trench coat and a vest embroidered with crystals.
The crystal body of the legendary deer 'Spirit of the Forest and Ocean' pulses with the same royal blue light.
Burberry intends to push the boundaries of innovation and creativity, offering its community a magnificent opportunity to explore the digital realm of Honor of King.
Burberry-exclusive skins will be available for purchase by Honor of Kings players in mainland China and will remain part of the permanent player collection.
The collaboration builds on the existing partnership between the exclusive British fashion house and Tencent.
“I am thrilled to see how technology has found a way to build and nurture basic human needs and personal and emotional connections. Honor of Kings has created an incredible digital world where the Burberry community will find a new way to dream.
Creativity has the power to open up spaces and overcome borders and to have designed exclusive skins that will carry the Burberry house codes into this immersive universe that excites me ”.
Riccardo Tisci, Burberry Chief Creative Officer
"The story of the heroine Yao, a representation of Honor of Kings' oriental reflections on the symbiotic relationship between humans and nature, harmoniously coincides with Burberry's exploration of the same topic. The combination of Eastern and Western creative concepts is an important cornerstone of this collaboration.
Looking to the future, we hope that our co-created works will surprise and delight a large number of users ”.
Colin Yao, Vice President of Tencent and President of TiMi Studios
“Burberry has always had a strong spirit of adventure. The collaboration with Honor of Kings is a natural step forward in the world of gaming for us, after our in-house games we have brought the Burberry universe into a consolidated context.
By allowing our Chinese customers to explore virtual products through online games, we have the ability to connect and connect with our communities. It was great to work so closely with Tencent to bring this new customer experience to life. "
Josie Zhang, President of Burberry China.
Tags: Children Addictions Games and toys