The retailer of footwear and accessories of Italian brands, the multi-brand boutique NO ONE, showed its autumn campaign of 2024. They decided to demonstrate new demi-season items in futuristic aesthetics. Cold tones and the operator's robotic arm are an homage to the advanced developments of researchers at the Italian Institute of Technology in Genoa, the company reported.
They showed new items from the Vic Matie brand: a leather bag with a chain strap and black ankle boots. In a dark brown suede tote Gianni Chiarini suggests wearing books by the founding fathers of Italian science fiction Lino Aldani and Renato Pestriniero, and pairing it with gray shorts, white tights and Pollini ballet flats.
The sporty style in the campaign is represented by Premiata sneakers in a metallic silver shade, retro-futuristic Barracuda sneakers with a flat translucent sole and Principe di Bologna hiking boots.
The collection also featured classic footwear and accessories: dark brown Baldinini loafers made of smooth and coarse-grained leather, high suede Principe di Bologna boots, and rough Anna Rachele boots with a massive sole. An office-cor look can be created from Pantanetti Chelsea boots and Fabi shoes.