Today, many large manufacturers, having found themselves on the technological Olympus, strive to maintain leadership by developing the most successful series of devices. This cautious approach certainly makes some sense: what once appealed to a wide audience will be easy to sell and delight users around the world for a long time. However, by adhering to such a strategy, companies sometimes forget about innovation, abandoning bold prototypes and developments that can truly transform the industry.
In this regard, Huawei differs from its competitors: the Chinese manufacturer adapts its devices to the changing world and user needs, paying special attention to details and aesthetics of gadgets. It is noteworthy that this principle applies not only to flagships, but also to mid-budget devices like the nova 12 smartphones.
Three from the casket
The new generation of HUAWEI nova was announced in mid-April. It is represented by three models aimed at young audiences:
- nova 12i with a powerful 5000 mAh battery;
- nova 12 SE with triple main camera;
- nova 12s is the most advanced model with an ultra-thin body and an ultra-wide-angle front camera with a resolution of 60 MP.
The first impression of getting to know the nova 12s will definitely not leave the user indifferent: the new product greets you with a non-trivial design with a textured matte back, the patterns of which resemble a frosty or marble pattern. The camera module is framed in the style of an orbital ring.
This year, customers have a choice of models in three primary colors: airy white, classic black and daring blue, which, combined with an ultra-thin 6.88 mm case, allows the nova 12s to turn from an inconspicuous “brick” into a stylish accent accessory that complements the image of its owner.
It is curious that the new product is equipped with a flagship-level OLED display with a diagonal of 6.7 inches: the panel supports a dynamic refresh rate of up to 120 Hz, HDR technology and even covers 100% of the DCI-P3 color space. In addition, the nova 12s display is equipped with technology to protect the user's vision from flicker using high-frequency modulation with a frequency of 1440 Hz.
On guard of memories
The camera system of the nova 12s can rightfully be called the calling card of the new product. This is where the real magic begins, because high-quality images with high detail can be obtained in almost any lighting conditions. The main camera of the smartphone is equipped with high-aperture optics with an f/1.9 aperture and a sensor with a resolution of 50 megapixels, and a wide-angle lens allows for macro photography with a focal length of only 2 cm. The cameras on the rear panel use a fast laser autofocus system, and for maximum color reproduction close to reality, a ten-channel camera is used color temperature sensor.
Huawei did not ignore the camera on the front panel – it is unlikely that an alternative to this module can be found even among more expensive smartphones. Innovative optics with a wide viewing angle of 100 degrees and a 60 MP sensor allow you to take group selfies or take pictures against the backdrop of picturesque landscapes.
Charge for the whole day
Compact dimensions did not become an obstacle to placing a 4500 mAh battery in the nova 12s case, the charge of which is enough for a whole day of active use. Of course, in achieving this result, the high energy efficiency of the smartphone plays an important role thanks to the use of an OLED display and an economical Qualcomm Snapdragon 778G processor.
One way or another, even if the battery starts to run out at the most inopportune moment, nova 12s will be able to recharge from the included power supply using HUAWEI SuperCharge Turbo 2.0 66 W technology. Just 15 minutes from the network is enough to replenish 62% of the battery capacity, and the smartphone reaches the cherished 100% in just half an hour. Now you don’t have to plan charging overnight; you just need to connect your smartphone to the power supply for a short time, which will ensure stable operation throughout the day.
nova 12s
Beauty is in the details
HUAWEI nova 12s runs on the new EMUI 14 operating system, in which the coherence of hardware and software algorithms reaches a new level. For example, in games, the new product supports technologies for “smart” frame rate optimization, as well as intelligent performance management of the central and graphics processors, which ensures optimal battery life and prevents the device from overheating even in the most complex computing tasks and games.
And for those users who are not looking to get the most out of their device, EMUI 14 will be pleased with its updated design, support for interactive wallpapers, live emoji, and application control through a minimalist notification (the so-called interactive view).
In addition, to transfer data with one touch, Huawei has developed the SuperHub function: the user just needs to drag the necessary images or files into a special overlay that acts as a “smart” clipboard.
What's the result?
Today, HUAWEI nova 12s is a rare example of a bold approach to introducing the best innovations in the mid-price segment. Users receive a stylish and functional device, and the manufacturer takes market share from premium devices from other brands. It is likely that Huawei’s strategy is the long-awaited “thaw” in the smartphone market, which is already setting new trends and quality standards.
Advertising. Huawei Tech Company LLC, erid: F7NfYUJCUneLrXavaJSH
