The young European brand Joser, specializing in laconic jewelry inspired by architecture, presented the Veritas collection. The name was not chosen by chance: translated from Latin it means “truth”.
The Veritas collection includes three types of silver pendants:
- with the words “love”, “be there”, “help”, which reflect the values of the Gift of Life foundation;
- with the three laws of Vitruvius’ architecture: firmitas, utilitas, venustas – “strength”, “usefulness”, “beauty”;
- a customized pendant with words reflecting the personal values of the future owner.
Actors and ambassadors of the foundation Irina Starshenbaum and Rinal Mukhametov starred in the advertising campaign for the collection.
All profits from the sale of Veritas jewelry will be donated to the Gift of Life foundation.
