Called Origin Info, a new indicative logo should appear this summer on the packaging of your food products. What are the differences with the Nutri-Score? We'll explain it to you.
Did you already know Nutriscore? This will soon be accompanied by another blue and white logo, called Origin'info, affixed to food packaging from summer 2024, according to an announcement from the Ministry of the Economy.
What information for the consumer?
As its name suggests, Origin'info will intervene to inform consumers about the origin of the different ingredients making up the processed products they buy. And thus guide them towards a more informed environmental choice. No more wondering if the product comes from Spain, Europe or elsewhere. Origin'info is supposed to specify this in full. On the other hand, it will not comment on the nutritional quality of the product, which remains the aim of the Nutri-Score.
“By the end of the year, more than 10,000 references will be able to display 'Origin'Info', which will indicate the country or countries of origin of agricultural products in processed products”announces the ministry.
For example, Olivia Grégoire, Minister Delegate in charge of Business, Tourism and Consumer Affairs, published what this logo would look like on the X network. We can thus read “Wheat Europe”, “Tomatoes Italy” and “Beef Europe” on the Origin'Info logo of a prepared dish, in this case spaghetti bolognese
80 brands are committed to better transparency on the origin of processed food products.
🛒By the end of the year, this could represent at least 10,000 references on the shelves.The objective is simple: neutral, clear and effective information for the consumer. https://t.co/iDT7MeQyOZ pic.twitter.com/7ep0fN1zDu
— Olivia Gregoire (@oliviagregoire) May 25, 2024
The desire to limit deceptive practices
Information provided by Origin'Info “is neutral and factual, and complements the use of recognized original acronyms and logos”, estimates the ministry. “This approach will also make it possible to fight against certain misleading practices, detrimental to farmers, such as the sometimes abusive use of the French flag (even though no ingredient in the product comes from Europe).”
“Origin'Info provides a concrete and clear response to a request from all consumers: to know where what we eat comes from” continues the minister in the associated press release.
NO to diets, YES to WW!
But a practice based for the moment on volunteering
The press release specifies, however, that this logo is not obligatory and that it is a voluntary approach by the brands, like the Nutri-Score. For the moment, 82 brands have committed to this project, including Fleury Michon, Bonduelle, Panzani and Lesieur, as well as most of the major retail brands.
The logos should gradually appear in all brands over the summer.
Slide: 20 superfoods to always have in your cupboards
