Olga Volodina, included in the list of 100 best designers according to AD, was responsible for the design of the new boutique in GUM. The interior concept is based on light tones, creating a feeling of lightness and spaciousness. Designers Andrey Dokuchaev and Alexandra Gonetskaya designed the shop window in their own way.
Age of Innocence, in collaboration with Daria Krasovskaya and her PR Atelier agency, organized the grand opening of the store in GUM. The event began with refreshments: guests enjoyed a glass of champagne with passion fruit popsicles.
The highlight of the evening was the four-tiered Red Velvet cake, made by the Sáma Atelier confectionery. A pleasant surprise awaited the fans of the brand: whoever found a sweet pearl in their piece received any pair of shoes as a gift. Also, everyone received a bouquet of peonies, poppies, sunflowers and wild herbs, created by the florists of the LUBI project, and a berry compliment – a box of cherries with the name Summer is here. And friends of the brand from the Ararat Park Hyatt Moscow hotel suggested continuing the celebration, inviting everyone to the terrace of the Conservatory restaurant, where they could drink a cocktail with a view of the Red Square.
The opening was a pleasant occasion for a meeting of friends and fans of the brand, among whom were Marika Abdrazakova, Elena Vesnina, Victoria Isakova, Yana Kushner, Katya Lanzman, Nati Latinovich, Ani Mikaberidze, Marusya Fomina and many others.
