The Shiphra jewelry house, which was born in 2018, is fraught with many unsolved mysteries and secret codes. “The house was founded by a young woman who put her creative ideas into jewelry and wanted them to tell stories through her voice,” the company said in a press release. These jewelry are born in a kind of alchemical laboratories, because they consist of an unusual innovative material – lab grown diamonds. For six years now, Shiphra has been working with laboratory stones, creating unique jewelry of the high jewelry genre. And now he’s trying his hand at commercial jewelry design.
The first experience was the “10” collection – a series of trendy products for every day. Long earrings and studs, chokers and bracelets on a thin chain, pendants and rings – all these items are united by a secret code, a mystical code of luxury. It consists of only two elements: a dash with a unit circle and a zero – the idea of the first and the infinite. This binary code can be used to record and save any information: this is how digitized works of painting, music, architecture and any other type of art are encoded in computer memory.
Shiphra jewelers combined one and zero into the harmonious number “10” and offered their own take on this number in jewelry made of white, yellow, rose gold and laboratory diamonds. Lab-grown round-cut diamonds are neatly arranged in sticks of ones and circles of zeros, in one piece the total weight of the stones exceeds seven carats. A pair of numbers follow each other in a chain in a clear sequence in the choker and bracelet; in a pendant or ring they are closely adjacent to each other, forming an inseparable pair. Sometimes a daring line bursts into the circle, disturbing the harmony of the whole. “10” jewelry can be easily mixed with each other, thanks to which everyone can build their own mysterious numerology. Someone will remember Boolean algebra, someone will remember the 10-year journey home of the mythical hero Odysseus, and someone will remember the 10 sefirot of Kabbalah, which determine the internal structure of the universe.
All new jewelry can be found on the Shiphra website or in person at the Moscow boutique on Petrovka, 5.
Advertising. LLC “Khyba” TIN 9725122926 OGRN 1237700316710 107031, Moscow, ul. Petrovka, 5, +7 (969) 100-33-77, erid: F7NfYUJCUneP2znovtXu
