The European premium brand ALINE is only four years old, but it is developing at a rapid pace – all thanks to the founder and creative director Alina Nekhai. Firstly, she is far from new to the fashion industry, and secondly, she balances things deftly. ALINE is not only emphatically elegant dresses, skirts and jackets for special occasions, but also basic T-shirts, cozy knitwear and suits for every day.
The brand boasts its own production in Moscow – a team of professional tailors, a development laboratory and a design workshop. Almost all items are sewn here (except for leather and denim clothing), which allows you to control all stages and guarantee high quality at the end. Alina is uncompromising on this issue: literally since the brand’s existence, she has been purchasing fabrics and accessories at major specialized international exhibitions so that the word “premium” is not an empty phrase.
The brand produces two seasonal collections. The assortment includes almost everything: from tops and bodysuits to jackets and trench coats. You can complete the look with accessories: bags, silk scarves, gloves and chokers. It’s worth mentioning separately about the capsule collections with which the brand generously pleases its fans. Each is a separate exciting story. Thus, ALINE recently presented a capsule with the self-explanatory name Coco: it is made in black and white and decorated with pearls. The collection contains a lot of natural fabrics (which is especially important in the hot summer); cotton and linen are presented here in a modern interpretation. For example, the brand released a snow-white balloon skirt and a year from linen, and a weightless bomber jacket from cotton. Pearls are literally everywhere: small beads form a heart on a corset or a thin thread at the waist of trousers, and large ones serve as spectacular straps on a floor-length dress. As Coco Chanel said, “pearls are always right,” and it’s hard to disagree with her.
To get into the spirit of the brand, you need to visit one of the stores, and best of all, the flagship boutique on Petrovka. The combination of gold and marble, the sparkle of a crystal chandelier, fresh flowers – a very special atmosphere reigns here. Noble, aristocratic and sophisticated, like everything that comes out under the ALINE brand.
