The brand is the discovery of the season…
definitely Tamburins. I love everything they do, from product to marketing. Korean brands are way ahead of everyone else right now, in my opinion. And that's pure inspiration for me in my work: to evoke the same strong wow emotions in our brands from the very first touch.
The thing I'll take from summer to fall…
a blazer or jacket, since I'm a fan and wear them all year round. I've been wearing my Choux bow blazer this summer and I don't plan on parting with it this fall. I have it in blue, but I'm also eyeing the pink one to keep my spirits up and wear with my favorite lingerie dresses or statement pants.
My favorite styling trick…
that same “Chuksinka” – wearing everything bright and elegant, even when all you have planned is Zoom calls and going out for coffee. Don't wait for the right occasion or event, wear everything cool here and now. I try to think like this about everything – life is too short to constantly live in anticipation and choose the right moment.
Most often you can see me in…
in something over-dressed. I love bright accessories, colorful bags, combinations of different prints – boring basics are not my thing. Of course, like everyone else, I have days when I wear sweatshirts and a bun, but this always says something about my emotional state. And I rather try to figure out what the problem is if I see such a reflection in the mirror.
A trend to forget about…
Ugly shoes. I never liked massive and ugly shoes, even when they were super fashionable, but now you can definitely forget about them. Such shoes often make the image comical and spoil any restrained look. I am sincerely glad that ballet flats and mules are now on top.
A trend worth paying attention to…
things with large stones. Trousers, jeans or outerwear – all of this looks fresh and immediately attracts all eyes. At Choux we have such items, for example trousers (with a full frame) – as soon as you put them on in London, everyone asks what brand it is and where to buy them. I think this is a good indicator of the popularity of the trend.
An icon whose style always inspires…
Natalia Goldenberg. Her original style has always been close to me. An unconventional view of things, the ability to combine seemingly incompatible things and just a subtle sense of trends – in short, a fashion icon, nothing less.
An accessory is the best investment…
vintage Chanel bags, As trite as it may sound. I bought all the very best in Japanese vintage shops. I hunted for them and sometimes even stood in lines – but they are definitely worth it, in every sense of the word. And every year they become more expensive.
The thing I said I would never wear and then gave in…
capri pants. It seemed like they would never return to our wardrobes, but now I'm wearing them again and I really like how they look with a jacket and mules. I have to admit, there's something charming and delicate about them.
The best film about the fashion industry that cultivates a sense of style…
“Phantom Thread” by Paul Thomas Anderson. About the couturier Reynolds Woodcock, who ruled the world of high fashion in London in the 1950s. A very fine and beautiful picture, lace and silk, beautiful women and music by Jonny Greenwood – after watching it you always want to create in all available ways. And keep your back straight.
Still from the film “Phantom Thread”
