Wine: even fewer regular consumers in 2022, according to a study

Wine: even fewer regular consumers in 2022, according to a study

The share of regular wine consumers in Europe decreased further in 2022 compared to 2015, part of “an overall trend of declining alcohol consumption”, according to the ninth edition of the five-year survey on wine consumption. wine in Europe.

In 2022, regular consumers, consuming wine “every day or almost”, represented 11% of the population, a share down 5 points compared to the previous study in 2015, according to this survey carried out by Ipsos Observe for FranceAgriMer and the Cniv (National Committee of Interprofessions for Wines with Designation of Origin and Geographical Indication).

In 1980, during the first editions, they “represented half of the national population“, he is reminded.

Wine remains the overwhelming majority of people consumed, but it is now done occasionally.“, according to the study. In 2022, this occasional, “majority” consumption concerned “half of French people aged 18 and over”, as in 2015.

The cause of this change? The fact that “regular wine consumers tend to disappear, under the effect of generational renewal“, explain the authors of the study, “younger generations consuming wine most often occasionally“.

But it also fits “in an overall trend of decline in consumption ofalcohol“, note FranceAgriMer and the Cniv, recalling “that between the 1960s and 2022, the average individual consumption of wine by French people has fallen by more than 60%“.

In 2022, the proportion of people not consuming wine “seems to have reached a plateau around 37% of French people since 2010“, including 8% of very exceptional consumers (weddings, end-of-year celebrations) whose share is stable over time, specifies the study.

Beyond wine, 19% of French people say they do not consume any alcoholic beverages, a trend increasing by 4 points compared to 2015.In the world of alcoholic beverages, only beer is gaining new consumers“, note FranceAgriMer and the Cniv.

This survey was conducted from May 27 to August 9, 2022 among 3,513 people representative of the French population aged 15 and over, using the quota method. Carried out every five years since 1980, the ninth edition of this study concerns 2022, “the health crisis of 2020 having led to a delay in its implementation“.