The new Shiphra space is located in the Berlin House (Petrovka St., 5, building 5), where the brand’s high jewelry collection is presented for the first time. Designer Daniil Berg was responsible for the interior of the boutique, who was inspired by the DNA of the brand and ancient culture, close in spirit to Shiphra. In the bright space, nothing distracts from the main thing, and casts of antique statues only complement the decorations laid out behind the glass display cases.
The Shiphra company appeared in 2018 and attracted the interest of jewelry fans because it uses laboratory-grown stones in its work. The brand’s jewelers work with colorless and colored stones, including diamonds, sapphires, rubies, and emeralds.
The design of Shiphra jewelry is bright and memorable. Among the brand’s signature techniques is an ultra-light, undamaged base, which makes the openwork patterns of stones seem to float in the air.
The brand’s jewelry is often chosen by celebrities – for the red carpet or for various events. For example, in Dubai in early February, at the opening of the One&Only Za’abeel Dubai hotel, Jennifer Lopez chose several Shiphra jewelry for her performance: the Opera bracelet from the Frame collection, the Alexandra choker, the Gratte-Ciel earrings, the Marquise Trio and Royalty rings from the Icon collection.
