The idea for the So Posh by Alina Issa collection was born from a piece of jewelry that Yulia Posh designed for her 33rd birthday: a ruby snake entwined around an emerald cross. The symbol was not chosen by chance. On the one hand, the snake symbolizes knowledge, and on the other, pleasure.
To implement the idea, Yulia Posh turned to her friend Alina Issa, gemologist, jeweler and creator of the Alina Issa brand. The necklace was followed by a ring, and then other white gold jewelry with emeralds, diamonds and tsavorites.
The snake became the central element of the joint drop. In culture, she simultaneously personifies evil, cunning, destruction and sin, as well as wisdom, healing, renewal and rebirth of life. The snake entwined around the bowl (the vessel of Hygieia) serves as a symbol of pharmaceuticals.
By the way, during the shooting of the advertising campaign, the snake Roberto became the main character.
