For many singles, the prospect of spending Valentine’s Day alone is a source of annual anxiety. Having a series of dates in order to have a partner on the big day would then have become the new spare wheel in the world of romantic encounters. Called “Avalanching”, this annoying mania consists of stringing together matches even if it means sacrificing one’s principles.
For many singles, the prospect of spending Valentine’s Day alone is a source of anxiety. To remedy this, the new trend consists of increasing the number of meetings in the hope of finding a partner on the big day, even if it means putting aside certain criteria. This technique is called “Avalanching”.
Greater use of dating sites in January
Dating applications experience a peak in traffic during the month of January, or even until February 14. Among the singles looking for love are those who absolutely want to spend Valentine’s Day accompanied.
Their technique? Avalanching. They frantically browse as many dating apps as possible to make sure they land a date for Lovers’ Day. Even if it means lowering their criteria.
Objective: not to be alone on Valentine’s Day
According to a study conducted by the Finding The One application and revealed by Indy100, 79% of the 800 singles surveyed said they were more active on dating applications in January, in view of Valentine’s Day, the most depressing period of the year for three quarters of them.
And to ensure they spend February 14 with someone, a little less than half admit to being less demanding than usual, particularly on criteria linked to age, place of residence and location. ‘appearance.
Not necessarily the best strategy according to an expert
According to Sylvia Linzalone, a dating expert, this Avalanching-induced rush is not a viable, healthy response to early-year singlehood. “”There’s an added risk of feeling disappointed if the extra effort people put into finding a Valentine’s Day date doesn’t pay off“, she explains in an article in Indy100.
She also warns singles against excessive chatting on dating apps, saying it often proves futile in the quest for a suitable partner. “Today, dating apps have become another form of social media, with extended virtual exchanges and comparatively few face-to-face encounters. It’s time to reverse the two and focus on real dating if you really want to change your love life in 2024”.
Instead, the expert advises focusing on intentional dating, where you don’t need to sacrifice your principles to find love.