The BLCV brand presented a collaboration with Yandex – a capsule collection of denim items. These are jeans (men’s and women’s), a belt and a shirt (unisex). Accent lines are made in Yandex’s signature red color.
Both designers and developers liked the word “firmware” as a name for the collection: among representatives of so many different professions, it denotes a stage in the work process. At the same time, each of us has our own firmware, that is, character and habits. The authors of the collaboration played with this idea, creating the minimum denim wardrobe everyone needs.
