Present & Simple
A castle located near Paris was chosen for the Le Château capsule campaign. It is notable not only for its architecture and lush garden, but also for its history — the Château de Jonval is mentioned in the sequel to Dumas' novel The Three Musketeers as Porthos's estate. The heroine of the shoot is the mistress of the castle. During the day, she takes care of the garden and strolls along the alleys, and in the evening, she hosts receptions. The wardrobe is appropriate: a Lea jacket made of tweed with shimmering threads, a Maison coat made of bouclé wool, and an Ingrid midi dress with a collar that reveals the collarbones and shoulders. Cashmere items deserve special attention: Italian, Mongolian, and with the addition of silk. The capsule also features knitwear with an equally valuable composition: a set of a jumper and trousers North made from 100% merino wool, which has undergone careful selection and is therefore resistant to pilling, and a knitted suit Morgan made from Italian wool.
2MOOD
Autumn is different for everyone: for some, it’s a return from a long vacation, for others, from a short but eventful holiday. Often, the rhythm of the city and the work schedule change the usual routine. But not this fall. The Out Of Office wardrobe is maximum comfort, natural fabrics and a classic palette. The capsule harmoniously coexists with formal wool suits and trendy sets made of genuine leather, soft minimalist knitwear and bright checkered shirts, perfectly tailored plain coats and the same models with an accent animal print. The looks are completed by pillbox hats, which 2MOOD designers created in collaboration with the headwear brand Cocoshnick Headdress. Neat round hats without brim are made in two shades – chocolate and milky with a leopard print.
12 STOREEZ
This year's autumn campaign is special, as Natasha Goldenberg acted as creative co-author. The ancient Chinese city of Wuzhen and the Guilin National Park were chosen for the shooting, fashion photographer Darren Macdonald was behind the camera, and the models were the muse of Parisian fashion houses Heather Kemesky and Aubrey O'Mahony, who has shot for many world publications. While working on the new season, the 12 STOREEZ team reflected on the importance of moderation and thoughtfulness. This was reflected in the color scheme of the collection, in which the main ones were chocolate, smoky gray shades and rich crimson and burgundy-terracotta tones. The women's collection includes monochrome cashmere and wool coats, insulated jackets and trench coats with quilted lining, jackets, trousers and skirts made of smooth leather and suede jackets, suits made of soft wool, cardigans and cashmere tops, dresses and skirts made of thick silk. The men's line includes classic wool and cashmere coats, ultra-light down vests and coats cut like a jacket. 12 STOREEZ did the same long and painstaking work on accessories. The autumn collection featured several new items at once: small baguette bags, cross-body bags for city walks, large totes and satchel bags for travel.
Emma
The brand team is sure that red appears in a woman's wardrobe when she is ready to make a statement. It is easy to guess that red has taken a special place in the new Emka collection. The brand released dresses, blouses, jackets and trouser suits in the main color of the year. It is complemented and balanced by three other key colors – gray, black and milky white. Speaking of the cut, enlarged shoulders are adjacent to an emphasis on a narrow waist, asymmetry – with aristocratic draperies, and provocative cuts – with delicate details. In addition, the drop is distinguished by its ideal capsule. This means that there will be more options that can be harmoniously combined with each other, and it will be easier to create new images every day for any mood.
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