But what is this green powder presented as miraculous on TikTok? According to the wellness influencers who promote it, this dehydrated cocktail made from green vegetables and nutrients facilitates digestion, provides energy, strengthens the immune system and even prevents acne breakouts.
“I drink it every morning (…) (these powders) are delicious, they mix well (…) they help fight bloating, help with digestion and even improve the skin and the level of energy“, explains the American Caitie Belle, in a video published on TikTok. Green powder is the new star of the Chinese social network. Presented by its followers as a miracle solution, it would help improve intestinal health. No more bloating and other digestive discomforts. This powder even acts on the skin, the immune system and energy.
Not one but green powders
This powder consists of dehydrated green vegetables. But if the product is so talked about, it is because of the multiple nutrients it contains: vitamins, minerals, digestive enzymes, sometimes probiotics. “These powders can contain 20 or 40 ingredients. Sometimes some contain sugar, others don’t. So there are many different versions“, explains Dr. Shaline D. Rao, specialist in cardiology, to USA Today.
A few spoons of this cocktail diluted with water, taken daily, are enough, according to its followers, to feel healthy and in shape. Proof of its popularity, the hashtag “green powder” has almost 400 million views on TikTok. According to an Industry Research report published in 2022, “The global green powder market was valued at $255 million in 2020 and is expected to reach $597.4 million by the end of 2027“.
Eat real vegetables
In itself, this green powder is not dangerous for health, even if it is not subject to the same regulations as medicines, and is therefore not approved by official organizations such as the FDA in the States. -United. But it must be considered as a food supplement, taken in addition to a healthy diet. It should not replace a traditional diet. In other words, this powder should not replace vegetables, or other products which would naturally provide the nutrients present in its composition, in the diet.
For dietitian Katey Davidson, contacted by Insider, the powder is a product that can actually help in certain cases. It can, for example, be used by people who have difficulty digesting fruits and vegetables or by “picky eaters”. However, Katey Davidson points out that the powder is useless for most people and is not “the solution to good health.”
If you want to stock up on nutrients, there is no secret: you simply have to eat vegetables, real ones which will provide you with the necessary amount of fiber. Katey Davidson advises eating a balanced, whole-food diet that includes vegetables, fruits, nuts, seeds, whole grains, proteins and healthy fats. And this diet is much cheaper than green powders, which can cost anywhere from $30 to $90 each month.