ALROSA Diamonds started the spring season with a high-profile release and a spectacular advertising campaign. Its heroine was Maria Vinogradova, the leading soloist and one of the brightest young ballerinas of the Bolshoi Theater.
Dance forces the ballerina to constantly catch her balance in order to achieve perfect beauty. Inspired by the symbolism of modern ballet and the concept of balance, ALROSA Diamonds jewelers clustered diamonds of a variety of cuts, setting them in a gold setting at intricate angles. The seemingly random juxtaposition of precious stones of such different shapes resulted in an unsurpassed radiance.
Necklace with pear, marquise, square emerald and round cut diamonds weighing a total of 31.81 carats; ring with pear-cut, marquise-cut and emerald-cut diamonds weighing a total of 1.98 carats
The collection, first released in the summer of 2023, instantly became a bestseller. Then Maria Vinogradova performed an abstract dance wearing rings, earrings and a necklace with contrasting cut diamonds to the music of Kirill Richter. Six months later, the ballerina again teamed up with the company in a creative union and became the heroine of a concept shoot representing the update of BALANCE.
Earrings with pear, marquise, square emerald and round cut diamonds weighing a total of 8.72 carats; earrings with emerald-cut diamonds totaling 1.73 carats; ring with pear-cut, marquise-cut and emerald-cut diamonds weighing a total of 1.72 carats
ALROSA Diamonds designers continue to seek the precious balance by experimenting with the cuts of genuine diamonds. “Pears”, “marquises” and “emeralds” again seem to be frozen in an imaginary dance, barely touching each other with clearly defined edges and multiplying the play of highlights.
The shoot, which is bold and avant-garde, highlights the sparkle with dramatic translucent white silk and rich shades of blue. And one of the frames became a clear illustration of the fact that real diamonds shine even under thick fabric.
Bracelet with pear, marquise, square emerald, and round cut diamonds totaling 14.10 carats; ring with square emerald cut diamonds totaling 1.30 carats
The BALANCE collection includes earrings with an English clasp and ten diamonds weighing a total of 6.55 carats, a ring with three diamonds – emerald, marquise and pear – on a thin white gold bezel, asymmetrical earrings with halo accented with marquise ” and “emerald”. And also a tennis bracelet, long earrings and an evening necklace, assembled from square emerald, pear, marquise and round cut diamonds.
Earrings with pear, marquise and emerald cut diamonds weighing a total of 1.24 carats; cuff with round cut diamonds totaling 0.28 carats; necklace with pear, marquise, square emerald and round cut diamonds totaling 31.81 carats
Thanks to the high carat value (the total weight of diamonds in the earrings is close to 9 carats, and in the bracelet it exceeds 14 carats), the precious monochrome minimalism of BALANCE acquires the status of works of high jewelry, existing in a single copy.
Moreover, all ALROSA Diamonds diamonds, without exception, are mined at their own mines and cut at enterprises that are part of the ALROSA group, and therefore have a guarantee of origin. And this is already an excellent point of support in the current time of expectations and changes.
Bracelet with pear, marquise, square emerald, and round cut diamonds totaling 14.10 carats; ring with square emerald and round cut diamonds weighing a total of 1.51 carats
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