Designer Natalya Bodrova presented her jewelry brand in 2023. Before launching Izār, she spent ten years creating custom jewelry under the brand Wishing on a Star, the name of which was inspired by the tradition of making a wish upon seeing a shooting star. The name of the new brand, Izār, also refers to a star that is located near Arcturus (the fourth brightest star), which shines in the constellation Bootes.
For the debut of Izār, Natalya Bodrova came up with eight collections of gold jewelry with natural and grown precious stones. Among them are moussanites, amethysts, diamonds, sapphires, rubies. The designer pays special attention to combinations of colors, unusual cuts and natural properties of stones.
The brand’s assortment includes rings, bracelets, earrings, and necklaces. Making jewelry takes a lot of time and requires experience. For example, it takes six hours to custom cut the center stone. Work on each product consists of ten stages. First, a sketch is created, then a drawing and 3D visualization. Afterwards, the specialist makes a polymer and wax model of the product. This is followed by casting, mounting and grinding. The final stages are polishing and setting.