The new Blanc de Blancs collection includes a variety of carpets: plain, mono-textured, low-pile and high-pile. The peculiarity of the collection is white color in the entire spectrum: from creamy to the shade of baked milk. According to Art de Vivre designers, white color most clearly illustrates texture and tactility.
Expensive natural materials such as wool, silk and cashmere were used to create the carpets.
For the photo project, the brand invited stylist Marina Bessonova and photographer Dmitry Zhuravlev. The shooting took place in a specially built pavilion. According to Marina, the inspiration was Japanese aesthetics in the works of Charlotte Perriand (French modernist, architect, designer, photographer, collage artist). For example, large white and beige carpets reminiscent of tatami, soothing colors and woods that create a sense of calm, can be found in the residence of the Japanese ambassador in Paris, designed by Perriand, as well as in the exhibition of the Louis Vuitton Foundation.
Thanks to clean architectural lines, laconic expressive objects, as well as a combination of white color and wooden textures, the authors of the shooting managed to convey the play of light and shadow, which emphasized the texture and plasticity of the carpets from the Blanc de Blancs collection.
