‘Frosty makeup’, the frosty trend that’s setting social media on fire

'Frosty makeup', the frosty trend that's setting social media on fire

Associate your beauty look with outside temperatures… You had to think about it – and dare – the socionauts did it! ‘Frosty makeup’, or ‘frosty makeup’, is gaining a lot of followers on social networks while the weather turns out to be icy across most of Europe. The idea? Opt for cold, even icy, shades and as much glitter as possible. Guaranteed effect!

Fans of the nineties and early 2000s, this trend is made for you! It is also a safe bet that millennials are already shunning this beauty treatment which reminds them of some aesthetic traumas linked to adolescence. And for good reason, the ‘frosty makeup’ which has been a hit for several days on social networks comes straight from these two decades, very popular at the time by celebrities like Britney Spears, Christina Aguilera, Paris Hilton, and other Pamela Anderson . But generation Y can rest assured, the trend has since been reviewed and corrected by the youngest, revealing itself to be more glamorous than ever – and above all much less flashy.

Over 35 million views

As we will have understood, ‘frosty makeup’ is characterized by beauty inspired by the cold. Warm tones, such as yellows, oranges, reds, and pinks are temporarily prohibited, in favor of cold tones such as white, grays, and blues. All topped off with a good dose of glitter, or more precisely in this case, shimmering powder. ‘Frosty makeup’, also called by some ‘frosted makeup’, mainly focuses on the eyes and the mouth, and has already won the hearts of many celebrities, like Jennifer Lopez, Dua Lipa, Lily- Rose Depp, Gigi Hadid, and of course the queen of beauty trends, Hailey Baldwin, who largely contributed to popularizing it. The craze for this beauty treatment is such that the dedicated hashtags (#frostymakeup, #frostmakeup and #frostyeyemakeup) have already generated more than 35 million views on TikTok.

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A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

But then, how to reproduce this frosty beauty? Unlike some beauty trends, this one does not require any specific know-how, and is intended to be accessible to as many people as possible. Having (slightly) worked on your complexion, simply apply a corrector or a base on the eyelids, with the idea of ​​uniformity, then the desired eye shadow (blue is unanimous) and add a touch of glitter powder. It is also possible to choose a shimmering eye shadow so as not to multiply layers, or even to simply use eyeliner. It all depends on the desired result, if not on the textures preferred by one or the other.

Frozen lips

For the mouth, the possibilities are endless… provided of course that you achieve a frosted effect. That’s good, many cosmetic brands offer this finish, regardless of the shade chosen. It should be noted in this respect that warm colors are authorized for the lips, in particular beige, brown, and pastel pink, or almost transparent, although some users are daring enough to try bluish colors. Considering certain videos published on the Asian social network, it is also possible to apply a transparent lipstick on which to apply glittering powder to accentuate the frosted effect, and to decorate everything with a good dose of gloss.

Already very popular, ‘frosty makeup’ could emerge as the star beauty treatment of the start of the year, in perfect harmony with the drop in temperatures observed for several days in certain regions of the globe, including northern Europe. . A beauty look that contrasts (finally) with all the hot beauty treatments offered in recent months, including ‘red wine makeup’, ‘pumpkin spice makeup’, and even ‘latte makeup’.

@ignampaengg Wow! 🥹🫠🤍#wintermakeuplook #frostymakeup #chinesemakeup ♬ original sound – ari