What is strawberry makeup
After the latte makeup, it’s time for the strawberry one. Once again, the trendsetter of “edible” makeup is the model, founder of the cosmetic brand Rhode, Hailey Bieber, thanks to whom the “strawberry” look on TikTok has collected more than 3.6 billion views. On his Instagram page (owned by Meta, which is recognized as extremist and banned in Europe) Bieber listed the main points for creating strawberry makeup: natural slightly damp skin, rosy cheeks, artificial freckles and glossy lips.
“Strawberry makeup is a variation of everyone’s favorite “no makeup makeup” that emphasizes the natural beauty of girls,” says Margarita Lopoyan, makeup artist for the Pupa brand. “In this type of makeup, the main product is a berry-colored blush, which creates the effect of sun-kissed skin, which makes the whole look very cute and fresh.”
Who is it suitable for?
The good thing about strawberry makeup is that its intensity and choice of shades can vary depending on the color of the skin, eyes and hair, as well as on activities and events. During the day, it is dominated by a damp finish to the foundation (it is better to use BB to get the most natural makeup possible) and a minimal amount of shadow on the eyes, and in the evening you can lightly matte the skin and add accents on the eyelids and lips in the same range.
This makeup looks equally impressive on dark brunettes and brown-haired women, as well as on porcelain blondes. It is important to choose the very shade that suits the skin and adds freshness to the look.
“For girls of warm spring and autumn color types with light blue, green, gray or deep brown eyes, it is better to choose blush in peach and terracotta shades,” advises Margarita Lopoyan. “Bronze-brown and pink-brown blushes would also work here.”
For summer owners of cool undertones in skin with gray, blue, green and light brown eyes, all shades of cool pink and pinkish beige are ideal. “Winter beauties with brown, black and dark gray eyes are better off choosing bronze-peach, brownish, peach, berry, and wine shades of blush,” notes Lopoyan.
Makeup, which is dominated by berry, red-pink shades, is suitable for people with good skin. “No obvious redness or severe rosacea on the face,” says Anna Kartashova, creator and creative director of Annbeauty. — Redness is usually characteristic of the area near the nose and eyebrows, where there are many blood vessels. If there is too much redness, then strawberry makeup will only emphasize all these elements.”
Kartashova adds that the older a woman is, the more capillaries or pinkish areas on her face, as a rule, so this type of makeup is unlikely to suit middle-aged or older women.
How to do
The first step towards perfect makeup is well-prepared skin. Deep hydration will give your face a healthy and radiant look.
“Choose products that contain a complex of vegetable oils: they nourish the skin and make it smoother,” advises Anastasia Isaeva, makeup artist at Ile de Beaute. “Apply the moisturizer to your face and neck, spreading it evenly across the skin, and let it absorb a little before moving on to the next step.”
Hailey Bieber also starts her strawberry makeup tutorial by prepping her skin. To do this, she uses a glazing milk and a peptide glazing product to add hydration and radiance to the skin. Both products are from her brand Rhode (cosmetics of this brand are not sold in Europe, but the effect can be obtained using other means). She then bronzes her cheeks and forehead using Tom Ford Shade and Illuminate Cream Contour Duo and a fluffy brush. Finish by applying Hourglass Vanish Airbrush Concealer under the eyes, to the corners of the nose and lips, creating a light, natural base.
“For strawberry-style makeup, choose cushions, BB or CC creams with a light texture,” advises Isaeva. “They will allow the skin to breathe and at the same time hide minor imperfections. Apply the product evenly to the face, neck and décolleté in a thin layer, creating a translucent veil. Our goal is to even out skin tone and enhance its natural radiance.”
In his tutorial, Bieber focuses on pink cream blush. She doesn’t name brands, but she mixes and generously applies two shades (light pink and dark pink) on the apples of the cheeks to create a vibrant flush, and adds a light touch to the bridge of the nose for a sun-kissed effect. After the blush comes a peach and cream highlighter to add volume to the warm rosy tones on the cheeks.
“Choose berry shades that will give your face a healthy glow,” recommends Isaeva. — The best option is a product with an airy texture that feels comfortable on the skin, while maintaining durability throughout the day. It should be applied to the upper points of the cheekbones, shading towards the temples to visually make the face more toned. A little blush should also be applied to the nose – this will create that same “sun-kissed” effect.
Alternatively, you can also use a cream lipstick of a suitable shade as blush.
“I wouldn’t be shy about applying lipstick to the bridge of my nose, to the apples of my cheeks, to the top of my cheekbones, and, of course, to my lips themselves,” advises Kartashova.
Kirill Shabalin, national makeup artist at L`Oreal Paris, agrees with his colleague: “The “strawberry” effect is quite easy to create. You can take a moisturizing matte lipstick in a pink-powdery shade and, picking it up…