Jewelry brand MIUZ Diamonds opened a flagship store in GUM

Jewelry brand MIUZ Diamonds opened a flagship store in GUM

The history of MIUZ Diamonds dates back to 1920, when the Moscow Jewelry Factory began its work. In 2021, the company rebranded, changing many things, including the name. However, the quality of the gemstones and thoughtful design have remained unchanged. You can now see and purchase MIUZ Diamonds jewelry in the new flagship of the brand in GUM (Red Square, 3, third line).

“The MIUZ Diamonds assortment has always been distinguished by a variety of jewelry to suit every taste,” comments MIUZ Diamonds Product Director Irina Gusakova. “The new flagship store places a special emphasis on premium high jewelry collections.”

The new store is designed in the brand’s signature laconic design. Inside, the decor is in the European Art Nouveau style, which is dominated by Carrara marble and brass elements, and soft diffused light plays favorably on the decorations.

Photo: press service

“The opening of a flagship space in the country’s flagship store confirms the strengthening of the MIUZ Diamonds brand in the premium segment. This is an important step towards creating a new status for a jewelry house,” emphasizes Nadezhda Pozdnyakova, director of the marketing department.