History One
- What’s special: fresh interpretation of the classics
- Price range: from 4900 rub. for a wool shirtfront up to 39,600 rubles. for a wool parka with nylon details
- Where can I buy: history-one.com
Concept and range
History One designers remain in the shadows, bringing to the fore their heroine – a confident and self-sufficient girl who prefers a rethought classic wardrobe. By creating a collection, the brand strives to ensure that its client does not think what she should go, but I just chose, Where, – a daytime look can easily be transformed into an evening look with the help of accessories or jewelry. The History One team carefully selects fabrics, primarily European. Chocolate, pearl gray, cream – the brand gives preference to noble shades that combine perfectly with each other. Things are sewn at our own production facility in Moscow, which allows for quality control at every stage.
What to pay attention to
We advise you to take a closer look at the jackets – in the collection you can find elegant fitted ones made of textured tweed, oversized ones made of cashmere, with contrasting sleeves and nylon hoods. And skirts made of applied lace and beads with sequins have already become bestsellers of the brand. At the beginning of March, History One promises to release a new spring collection, in which it will continue to develop the given stylistic line.
THE
- What’s special: bags with character made of genuine leather
- Price range: from 23,000 rubles. for The Egg mini-bag up to 38,000 rubles. for The Baguette Clutch Bag
- Where can I buy: the.moscow
Where it all started
According to the founder of the brand, Yulia Zhdanova, a bag is, first of all, an emotion, a language of non-verbal communication that reveals the essence of its owner. And the mission of the THE brand is to create the opportunity to buy “that very thing” with which chemistry occurs. “It’s important for us to be special; we are not afraid of shapes that someone might consider strange. We want to be ourselves. And we accept that we may not be chosen. Our “crazy people” will choose us,” Zhdanova sums up.
Concept and range
Independence, creativity, intelligence are not the only brand values. Zhdanova’s goal was to create a high-quality product in Europe, with domestic craftsmen, and to be part of the global cultural movement. Each bag is made by hand from high quality genuine leather. The fittings are branded and made to order. THE creates most of its products with the ability to change the colors of the fittings, understanding that for many “gold” or “silver” is a fundamental aesthetic detail. “We spent a very long time selecting production partners. It was important for us to develop the local fashion industry. At the same time, find craftsmen who can implement complex solutions, such as a large, rigid, arched bag handle or an original shaped bottom. And we managed to assemble a team of professionals who share our values and the desire to improve the overall result,” comments Zhdanova.
What to pay attention to
The first collection of the brand is represented by five original models, from mini to shopper. There is, for example, a clutch inspired by the aesthetics of the 90s series about four friends from New York, and a baguette with an elegant minimalist silhouette reminiscent of a guitar pick – an homage to the legendary bag of the new time Le 5 à 7 Saint Laurent, created by Anthony Vaccarello . “The design of the models was created on the basis of numerous samples, until every detail was brought to the desired visual and functional perfection,” emphasizes Yulia Zhdanova.
AT EASE
- What’s special: jeans for memorable looks
- Price range: from 9500 rub. up to 11,500 rub. for jeans
- Where can I buy: atease.ru
Where it all started
Anna Prakht, co-founder of the St. Petersburg brand of eco-bags of the same name, launched her solo project – the denim brand AT EASE. Why jeans? “AT EASE – when ease is important to you, but you don’t want to get lost in basic things. When your vibrant personality transcends and continues into what you wear. Our jeans will help you express yourself even in routine,” assures Pracht.
Concept and range
Jeans are a difficult product, but Anna is not afraid of difficulties. As with the bags, it was important to her that the material be eco-sustainable – which is why the brand chooses fabrics from 100% organic cotton, is sewn in high-tech production, and makes the jacrons (the stripes sewn to the back of the waistband of jeans) from silicone. Anna describes the design with the phrase elevated basic – more interesting than just a base. In other words, these are smart casual jeans that are suited for the long haul, not the season…
