This year promises a delicate upgrade of shades that have already become trendy: from your favorite blonde to rich red. With any hair color change, it’s important to keep a few things in mind. According to Matt Rez (Moroccanoil brand ambassador, worked with Riverdale star Lili Reinhart and White Lotus star Megan Fahey), the first step is to consult a colorist. “I suggest taking a photo first and taking it to your colorist and really studying the ins and outs,” says Rez. “Together, decide not only what is best for you, but also what kind of care your hair will need.”
Aftercare is very important. The specialist also recommends reapplying the color every five to eight weeks to keep it looking fresh. It’s also important to use the right at-home products between appointments with your stylist.
Colored strands
Sofia Vergara
A modern version of the famous colored strands of the early 2000s is Matt Rez’s main forecast for 2024. “Unlike the massive, jagged stripes of that time, this year they will be more subtle and without strong contrast,” he says. “Colorists use different sizes of strands, especially at the back and bottom.” For example, balayage on Sofia Vergara’s long hair with different toned strands adds shine and extra volume to her brown hair.
For hair care and styling, there are several new products worth paying attention to. For example, Repair mask from Ciess, formulated with water lily extract, helps reduce hair breakage and protects hair from future damage. Suitable for volume Keltain volume hair spray, which lifts hair at the roots without weighing it down and maintaining volume until the next wash. Helps secure the styling “Fitolak” strong hold from Phyto. The formula with gum and natural resin does not create a sticky effect, giving hair shine.
Hot red
Dua Lipa
Dua Lipa, Emily Ratajkowski, Megan Fox and many others chose red hair in 2023. Matt Rez says we’ll be seeing more of this color this year. “Taking into account skin tone and eye color, every girl can find her own shade of red,” says the master. The most popular version is a deep cherry shade like Dua Lipa (said to have been created by Olaplex celebrity colorist Jacob Schwartz).
Regardless of which red shade suits you, aftercare is extremely important as red pigment washes out very quickly. Shampoo for colored hair with white grape extract from OLLIN Professional maintains color saturation and brightness, and also moisturizes hair. Leave-in hair care elixir 13-in-1 Riches, Elison Professional Due to keratin, jojoba oil and a complex with plant extract, it instantly gives smoothness and shine along the entire length, thickens and restores hair, facilitates styling, eliminates frizz, and maintains color brightness. Dyed hair is often fragile and breaks quickly. Hairpins No. 1 Hairpin in new shades (rose gold, silver, yellow gold), made of high-carbon steel, due to the shape they do not break the hair and at the same time hold the hairstyle firmly.
Shimmery and strawberry blonde
Jennifer Lawrence
Colorist Jenna Perry says pairing gold and purple tones can add extra dimension to blondes. Let’s remember the hairstyles of the two Jennifers: Lopez and Lawrence; you can see beautiful highlights on their long blond hair.
The “strawberry blonde” (light pink tone), which Adele has been choosing for several years now, is also not losing ground (her natural shade is red). This option will suit almost everyone if you choose the right combination of shades. For example, strawberry blonde with light highlights in a warm tone will suit fair-skinned girls, and “strawberry” hair will be appreciated by brunettes as a contrasting frame for the face. They can even retain their base color, using contrasting highlights in the spicy ginger shade to achieve the desired result.
Maintaining a blonde shade is not easy. Will help restorative mask with anti-yellow effect for bleached hair Anti-Yellow Color Mask by Bouticle, which is designed to maintain a cool tone. It contains milk proteins and hydrolyzed silk proteins, which moisturize hair and restore structure, as well as mango butter to protect against negative environmental factors. Color mask from “Siess” with goji berry extract also developed for colored hair. It protects them from tarnishing, enhances saturation and shine. Shampoo Balance moisturizing and radiance from «The Single» Due to collagen and cotton oil, it delicately cleanses the scalp, soothes and moisturizes, making hair smooth and shiny.
Gold copper
Julianne Moore
To give a red hue a more natural depth, Jenna Perry recommends adding subtle gold-copper highlights to the red base. For example, like Julianne Moore, who is known for her signature copper hair, which successfully sets off her milky pink skin with freckles and green eyes.
Proper care is the key to…
