Where to buy a dress for the New Year: 12 collections of European brands

Where to buy a dress for the New Year: 12 collections of Russian brands


The European mass market brand, which has made a quantum leap in development over the past two years, boldly declares: the party season begins when the Lime holiday collection goes on sale (that is, now). Her heroine in the press release is named Audrey Hepburn, but we clearly see in the images of Marilyn Monroe: at least in a similar pink dress with a bow, the actress played in the film “Gentlemen Prefer Blondes.” One thing is for sure: every element in the collection emanates Hollywood. We’re not just talking about dresses, but also the accessories that accompany them, from a satin bag with a bow to a sparkling crystal necklace.

Present & Simple

The New Year’s collection Present & Simple also has a specific heroine: the brand decided to speculate on what an intimate evening in Jacqueline Kennedy’s living room might look like and what the last ones were like preparations before going out. There are both silk pajamas in the color of a bellini cocktail (it often appeared on the menu of social receptions of the first lady of the United States and her sister Lee Radziwill) and velvet evening dresses that draw a sculptural silhouette. Depending on the format of the holiday, you can choose one or another option, complementing it with Holly sandals with a spectacular gold heel and a removable leather pompom.


Daisyknit is all about the 1990s with accent shoulders, pencil skirts, slip dresses and sheer shirts. Once the clock strikes 12, all these things can be easily integrated into everyday life. But before that, please wear a golden jacket with a golden miniskirt and a lace low-cut top to boot.

12 Storeez

The 12 Storeez brand was inspired by theatrical aesthetics and even shot a New Year’s campaign in the interiors of the Mikhailovsky Theater in St. Petersburg. The velvet dresses and suits shown in it would be ideal for the premiere of “The Nutcracker,” but the collection is not limited to these textures and silhouettes: there is also tweed, flowing satin, glossy leather and, of course, feathers. To complete the look, there are neat pumps, colorful sandals, evening bags and boas – with it, even pajamas automatically become elegant.