“Chin lipo”, this aesthetic procedure popular with young people in search of the perfect face

“Chin lipo”, this aesthetic procedure popular with young people in search of the perfect face

Chin liposuction is the latest fashionable operation in cosmetic surgery. It is also called “chin lipo” or “Chin BBL”. It involves reducing fat in the chin area to create a more defined and athletic jawline. It is increasingly in demand in Anglo-Saxon countries, particularly by young people who do not have a double chin problem.

This aesthetic operation is not new in itself, but its demand has increased in recent years, particularly among young people.

The hashtag #chinlipo has almost 200 million views

According to Nicole Frontera, an American nurse practitioner, Zs who are barely in their twenties are obsessed with their jawline and chin, as she confided to Nylon. And those who go under the knife don’t hesitate to talk about it to those around them, especially on social networks. Which creates a domino effect. The more they talk about it, the more other social users also want to have chin liposuction done. On TikTok, the hashtag #chinlipo has almost 200 million views, for example. In several of the videos published, young women, mainly American, share without filter their operating process as well as their healing experience. Before and after videos also show women going from a double chin to a prominent chin.

There are plenty of testimonials from young women who have used “chin lipo” on social networks and in the Anglo-Saxon press. For Hannah Cassidy, a thirty-something American journalist, “her round face has always been a source of insecurity“As she writes in PopSugar, she feels more confident now that her chin has been reshaped. Same for Rhea Catwright, a strategic beauty consultant, who is sporting a new jawline, after years of self-consciousness.”My old chin was small and, in my opinion, poorly proportioned to my other features. I felt like my face was constantly out of balance.”she confides to Refinery29.

In search of the perfect face

“Chin lipo” is intended for people wishing to restructure and refine the lower part of their face. “Neck liposuction is a surgical procedure that I offer to my patients who have excess fat where a non-surgical option would not entirely benefit them.“, explains Kambiz Golchin, a plastic surgeon and ENT consultant, in a Byrdie article. “This operation allows me to remove the patient’s fat and sculpt a natural contour of the chin and neck” he continues. The goal is to achieve a more athletic, defined and angular appearance.

A desire that would be totally in tune with the times, according to Dr. Sergio Alvarez, contacted by Nylon. This fascination with “athletic” faces would coincide with the return of the beauty codes of the 1990s and 2000s, marked by fine and sculpted features, high cheekbones and angular faces. A fashion that has repercussions on the choice of certain aesthetic procedures. For example, bichectomy, which involves removing fat from the cheeks, was among the most popular procedures in 2022 according to an AAFPRS study.

For those who do not wish to resort to invasive techniques to refine their chin, there are other, more accessible solutions. For example, vegan fabric masks are specially designed to get rid of a double chin. This product which hugs the chin, attaches behind the ears and redraws the oval of the face. It helps reduce the double chin with use. There is also the “mewing” method, which transforms the face without going through liposuction thanks to tongue placement rehabilitation exercises aimed at obtaining a square jaw. Gua sha is also an effective facial massage tool to reduce a double chin.