Elly Schlein claims to be followed by an image consultant, indeed: by an armochromist, Enrica Chicchio, who explains how she chooses outfits for politics, unleashing a shower of criticism.
Elly Schlein and the armochromia
Much has been said about the private life and personal choices of Elly Schlein, the first female secretary of the PD, especially following the dissemination of images depicting her and her partner, who wished to keep their relationship private. Now, after an interview for Vogue, yet another temporary debate has ignited, with a barrage of accompanying criticisms. For the magazine, Elly Schlein said: “My clothing choices definitely depend on the situation I’m in. Sometimes I’m unconventional, other times more formal. In general, I say yes to the colors and advice of an armocromist, Enrica Chicchio”. Owning an image consultant was almost immediately perceived as a superficial luxury, not suited to the characteristics that a person (or maybe just a woman?) in politics should have.
Elly Schlein’s armocromist herself has also expressed herself in the past on color harmony, i.e. the objective study of how colors suit us more or less well, inadvertently launching a useful message to the cause. Enrica Chicchio wrote: “This profession was born thanks to a great passion that accompanied me through the daily life of. In my work it is essential to direct the client in the right direction, in full awareness of the style required and in line with his tastes ”. In addition to making little sense in general criticizing an individual for the decisions he makes, whether it’s getting a manicure from a beautician or undergoing an armocromia session, in the specific case of Elly Schlein the controversy makes even less sense; the teams that follow public figures, especially politicians, have always taken care of every detail of their image.
Colors and politics: a winning duo
Enrica Chicchio then explained some specific choices made on Elly Schlein’s wardrobe: “We replaced the parka with a tailored trench coat” and on power dressing, a term that was often used in reference to those outfits (almost always men’s suits ) that women wore to appear more authoritative, in an era in which it was necessary to imitate men to be so, today the armocormist declares: “It is no longer the time for power and prevarication to assert ourselves over others. We need authenticity, a look that represents ourselves. Elly’s only armor is the power of his ideas”.