Here is the country where we spend the most time on screens… and it's neither Europe nor the United States

Smartphone, television, computer, tablet, connected watch… From now on, it is impossible to escape the screens. Worldwide, screen time is worrying but continues to increase. While one might think that Americans are the most addicted, this is not the case. It is in South Africa that the population is most glued to screens. Its residents spend more than nine hours a day there.

On average, the world's population spends 6 hours 43 minutes on screens daily, according to the Electronics Hub report. The latter analyzed data extracted from Datareportal's “Digital 2024: Global Overview Report” to calculate the time a person in each country spends looking at screens compared to the average time they spend awake each day.

While nearly one in two Americans admit to having an addiction to digital devices, according to Statista, it is in South Africa that residents spend most of their time on screens. They spend on average 56.80% of their waking time looking at a screen, or an average of 9 hours 24 minutes per day.

Each country has its own addiction!

The latter also look at their phone most often, with an average of 5 hours 15 minutes or 31.72% of their time per day. It should also be noted that South Africa stands out in terms of the use of social networks which far exceeds that of other countries. On average, South Africans spend 3 hours 41 minutes per day checking social media.

The countries of the South, in Asia as well as in Africa and America, seem to be among the most “addicted” to screens. Brazil comes second with 9h13 minutes (54.73%), then the Philippines in third place with 8h52 minutes (52.28%).

Compared to last year, the average person spends three minutes more per day looking at their screens, points out Electronics Hub.

Going into detail, the report shows that Russians prioritize their computers more than the rest of the world. They spend 4 hours 29 minutes, or 27.07% of their time, in front of their computer screen. Here again, South Africa is not far away, in second position with 4h09 minutes (25.08% of waking time).

For its part, Saudi Arabia favors gaming more. Its residents spend 1 hour 43 minutes per day, or 10.02% of their waking time, the highest percentage recorded in the report.

As for the United States, the country of Hollywood continues to shine thanks to television. The Americans spend the most time looking at the small window with 4h39 per day compared to 4h05 in South Africa, still second in the ranking.