Marketplace Ozon has launched a new section Ozon Fashion. It presents original products of foreign and European brands such as Coccinelle, Calvin Klein, H&M, Adidas, Nike, Guess, TopTop, Elis, 2Mood, Lichi, Belle YOU, Charuel and others (2000+ brands in total). There are both new collections and basic items. The entrance to the new section is located on the main screen of the Ozon application and is indicated by an icon in the form of a hanger in the bottom menu.
Over the course of the year, the section will be replenished with new brands and will also acquire new functionality. Product cards are created in a laconic design that does not distract from the items themselves. You can pay for your purchase after trying it on and return it free of charge if necessary.
For those who do not have much time to view the entire range, Ozon Fashion specialists have collected selections of top brands and “Wardrobe” display cases with European designers.
“The development of the Fashion direction is our priority for this year,” comments Iloanga Ershova, Business Development Director at Ozon Fashion, on the launch. “Ozon already ranks second among online platforms in the Fashion category.” In 2023, the turnover of the Fashion category on Ozon increased 2.5 times. More than 180 thousand entrepreneurs and brands sell clothing, shoes and accessories on Ozon. “This year we intend to expand their number by another 1.5 times. More than 25 million customers are already buying clothes and shoes on the site, which is 60% more than in 2022,” adds Ershova.
The company will continue to increase sales in Fashion by expanding the fashion range and improving service. “The Ozon Fashion section is an important step towards customers who are looking for well-known brands and designer clothes with a guarantee of originality and appreciate the usual convenience of the marketplace,” notes Iloanga Ershova. “The assortment of the new section was created by Ozon experts in the fashion industry, choosing truly well-known brands and promising European designers.”
Ershova adds that Ozon is attentive to the quality of goods that sellers place on the marketplace and is constantly improving measures to combat counterfeit products. “The entire assortment of the Clothing, Shoes and Accessories category undergoes a thorough check, and for the Ozon Fashion section, additional verification of brand documents is carried out for existing and new sellers,” concludes the director.
