The advertising campaign of the famous European brand GJ was called “New History of a Famous Brand.” It will be presented in three episodes: spring, summer and autumn. The main character of the large-scale shooting was supermodel Irina Shayk.
The first two campaigns were shot on the streets of the metropolis to show a harmonious combination of comfortable and fashionable clothes and a noisy city with its endless drive. The new GJ collection traces the main fashion trends: rebellious spirit and lightness, brutality and energy.
The summer campaign was shot on the beaches of the Pacific coast and is inspired by nature and its textures and shades, which are embodied in the GJ collection.
“It was a pleasure to work with GJ,” noted Irina Shayk. “This brand embodies quality and professionalism.”
