Magda Mołek – a journalist known for her ability to listen to others, but also to give them a voice to tell their own stories – became the ambassador of the Vichy Neovadiol range. This brand, through the “I'm just getting started!” campaign supports mature women, showing that you can discover new opportunities at every stage of life.
Menopause is still a taboo topic in Poland. Meanwhile, as WHO reminds, it affects an increasing number of women – in 2030, as many as 1.2 billion women in the world will be over 50 and will experience its symptoms. For many of them, this will be a sad date – women of this age still believe that they have become transparent and youth counts more than experience. The Vichy brand once again reminds us that menopause does not have to mean stagnation, and women experiencing it do not have to be marginalized. At this age you can still live life to the fullest and enjoy every day.
Among the ambassadors of the “I'm just getting started!” campaign – which in Poland include, among others: Katarzyna Dowbor – Magda Mołek has just joined.
The idea of this project is to promote activity and fulfillment in women of all ages, emphasizing that maturity does not mean the end, but a new beginning. The Neovadiol brand ambassador becomes a voice that supports women, helping them discover their strength and self-confidence in every aspect of life, regardless of age.
“The beauty of change lies in understanding and accepting it. This stage in a woman's life is not the end, but the beginning of a new journey, new experiences, full of possibilities and potential. It is a time when we explore our inner wisdom and derive joy from the life experience we have gained. We can deal with the challenges that come with maturity and enjoy each day. This is my best time. I am full of strength, self-confident, and my decisions come straight from the heart. I have knowledge, experience, I am not afraid to experiment. I know the best is yet to come. As I age, I am just getting started, and my skin is taken care of by an expert – Neovadiol from Vichy. – comments Magda Mołek.
Neovadiol products were created in cooperation with dermatologists and gynecologists as a result of 30 years of research on the impact of hormonal changes associated with menopause on the skin. They act on 5 signs of aging: firmness, discoloration, brightening, wrinkles and dryness.
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